Week 1: Sep 3
—Welcomes and intro to Brand Identity, course overview
—Intro Exercise: Brand Guide (2 weeks)
—Intro Exercise: Brand Guide (2 weeks)
Week 2: Sep 10
—Intro Project 1 (6 weeks)
—Review exercise, printed draft of brand identity guidelines
—Review exercise, printed draft of brand identity guidelines
Week 3: Sep 17
—Exercise due, large group review
—Guest lecture: Adam Taylor O'Reilly, Director of Graphic Design and Brand Creative, Brooklyn Museum
—Guest lecture: Adam Taylor O'Reilly, Director of Graphic Design and Brand Creative, Brooklyn Museum
Week 4: Sep 24
—Large group review
Week 5: Oct 1
—Lecture
—Review and work session
—Review and work session
Week 6: Oct 8
—Review and work session
Week 7: Oct 15
—Individual reviews
Week 8: Oct 22
—Due: Project 1 (Group A)
—Intro Project 2 (6 weeks)
—Intro Project 2 (6 weeks)
Week 9: Oct 29
—Due: Project 1 (Group B)
—Small group reviews
—Small group reviews
Week 10: Nov 5
—Small group reviews
Week 11: Nov 12
—Individual reviews
Week 12: Nov 19
—Individual reviews
Week 13: Nov 26
No class – Thanksgiving Break
Week 14: Dec 3
—Due: Project 2
Final Review
Final Review